- 2008-06-01 (日)
- 一言
"SUCCES" acronym:（成功の頭文字）
S simple - don't lose your core message in a lot of pomp and circumstance
U unexpected - make your idea jump out and grab people's attention
C concrete - keep it easy to grasp vs. mind boggling statistics or huge numbers
C credible - is your idea believable?
E emotion - people react to emotion and it creates an empathetic bond
S stories - story telling is an age old form of communication
Made to Stick: Why Some Ideas Survive and Others Die (ハードカバー)
- Newer: i phone 正式発表
- Older: 一言で状況を打破
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